Andrew (Sheff) is an Economics graduate from the University of Leeds. He started his working career as a professional poker player frequenting live cash games across Europe and North America. Wanting to have an impact on the world outside of casinos, he joined Neudata - a B2B SaaS startup - where he helped build out and implement the sales strategy with a focus on fintechs in the data industry. It was here he found his passion for all things technology and startups.
At Playfair, most of Sheff's focus is on the earliest stages of our relationships with founders - sourcing deals, taking 1st & 2nd calls and guiding them through the investment process. He conducts due diligence of new markets and works closely with our portfolio on sales and GTM strategies.
Sheff is a below average 5-a-side football player and a lover of sports. His favourite holiday is skiing with friends after a good snowfall.