Playfair Capital

We invest in entrepreneurs building technology companies that rethink the way we live and work

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Playfair Capital is one of London’s leading seed stage investors

We’ve been helping ambitious and exceptional entrepreneurs build brilliant technology businesses since 2013. We’ve backed the founders of more than 50 companies including CryptoFacilities, Mapillary, Ravelin, Stripe, Thought Machine and Trouva.

We were founded by an angel and our values drive everything that we do. Like the best angels, we are supportive, passionate investors. Nothing excites us more than working closely with founders to build successful companies.

We invest early and enthusiastically in founding teams around the world, with a focus on the UK. What particularly excites us now is deep tech (AI, Machine Learning, Computer Vision), B2B SaaS and marketplaces.

It’s never too early for a first conversation.

Who we've backed

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50+

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11

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Our Values

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Angel DNA
Angel DNA

Playfair Capital was founded by an angel investor in 2013 and we’ll never lose that Angel DNA. We’re on the founder’s side and that core philosophy runs through everything we do.

We take the passion and excitement of angel investing and combine it with the benefits of a fund – a strong team, the ability to write larger cheques and to follow on. When the decision makers are in the room, exciting things happen.

Founder Focussed
Founder Focussed

Founders come to us for more than just capital. We share with them deep and broad experience of operating and scaling businesses, hiring talent and navigating to the next stage of their journey.

We love getting hands on and our fund size is optimised to allow us to spend quality time with each founder. We invest because we share each founder’s passion for their business. We are committed to building that relationship.

Collaborative Capital
Collaborative Capital

Collaboration is a way of life at Playfair. While we are comfortable leading deals, we also see the value that multiple investors can bring to the table.

We work hard to bring new and experienced angels into deals because we believe it creates bigger opportunities for companies.

Our door is always open to discuss working in partnership. It’s never too soon to start talking.

Our Team

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Chris Smith
Chris Smith
Partner
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Joe Thornton
Joe Thornton
Investor
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Henrik Wetter-Sanchez
Henrik Wetter-Sanchez
Associate
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Federico Pirzio-Biroli
Federico Pirzio-Biroli
Founding Partner & Chairman
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Our Portfolio

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Admedo is the UK's #1 self-serve real time bidding (RTB) platform for display, mobile & retargeting on mobile and desktop. Their cloud-based programmatic technology provides a simpler, faster, and more cost effective online advertising solution.

Andela is a new kind of technology partner for Fortune 500s and startups. Blending the best of outsourcing and in-house hiring, Andela integrates full-time genius-level remote software developers into your team.

Appear Here is making space rental as easy as booking a hotel room. Their platform seamlessly connects landlords' vacant spaces to people with great ideas. The vision is to create a global network of spaces so people can make their idea travel.

Chronext is the leading global online marketplace for buying, selling and servicing luxury watches.

Clarify is a self-service API that allows developers to make audio and video files just as searchable as textual information like web pages and word documents.

Crypto Facilities is a London-based financial services firm and provides risk management and trading solutions around digital assets such as bitcoin.

DueDil is the largest source of private company information in the UK and Ireland. With profiles from multiple data sources on over 10 million companies and more than 13 million directors.

Festicket builds music festival packages that include travel, accommodation, and add-ons to create complete experiences that can be booked in one click.

Good.Co is fixing hiring with user-driven analytics that measure culture-fit. Taking a provocative, consumer-first approach Good.Co is building the world's largest culture graph of talent and companies through user-driven data.

Hassle is the simplest way to book a vetted cleaner online. Acquired by Helpling (Rocket Internet) in July 2015.

Hullabalook put the disco into the ways shoppers discover products on retail websites. Their beautiful, playful product discovery experiences are proven to increase CVR, AOV and Engagement and will make you think that a Retailer's current filters, facets, search and navigation were created in the dark ages.

Kalo's aim is to give companies, both big and small, complete visibility over their external network. Imagine all your freelancers, agencies and third parties, lysted in one place.

The Most Advanced Conversational Knowledge Automation Solution For Customer Experience (CX).

Lantum is an online marketplace for doctors to fill their diaries, and practices and hospitals to fill their rotas. We are disrupting medical recruitment by replacing recruitment agencies with technology.

Learnerbly is a professional development SaaS platform that allows SMEs to manage the development of their staff using planning tools and curated content that flex around each individual's personal needs.

Mapillary uses server-side computer vision to build an immersive street view representation of our world using crowdsourced photos taken from any capture device.

Mobius Motors designs, manufactures, and sells durable, affordable vehicles for Africa's mass market. The team are reimagining the car by designing their vehicles around common road terrain, transport usage, and consumer income.

Numerai is a technology company pioneering distributed artificial intelligence for capital allocation. In December 2015, we created the world’s first encrypted data science tournament for stock market predictions.

Onfleet offers a simple and easy way for businesses to manage and analyze their local delivery operations. Our product includes intuitive iOS and Android apps for drivers, a powerful web dashboard, and seamless communications and real­time tracking for customers

Oradian is a global technology provider developing solutions to enable financial inclusion.

Poundit is a Philippines based ecommerce company supplying a wide range of electronics, gadgets and accessories at unbeatable prices.

Ravelin has developed a unique system to tackle the ever-growing problem of CNP (Card-Not-Present) fraud, which accounts for the largest proportion of e-commerce fraud today. The company brings machine learning intelligence to CNP fraud prevention, using real world data to detect fraud patterns unique to each business.

Seldon increases engagement and revenue by providing a smarter personalised user experience. Seldon Cloud helps the world’s leading media and e-commerce companies leverage cutting edge big data technologies, machine learning algorithms, and social data, to provide the most intelligent solution for personalisation, recommendation and targeting.

SensorFlow provides a smart wireless IoT solution that monitors, analyses and automates your hotel room environment.

From today’s delivery and inspection drones, to the flying passenger taxis of tomorrow. Sightec is opening up our skies to safe, reliable and high-performance air mobility with pioneering computer vision and AI flight technologies.

With a combination of mobile technology, specially designed robots and a local hub system, we aim to make local delivery faster, smarter and more cost-efficient.

Stratajet is changing the way people travel by making the world’s supply of private jets more accessible. The company was founded in London in 2010 by Jonathan Nicol, an ex-commercial pilot who realised the archaic and inefficient state of the modern private jet business and decided to do something about it.

Stripe is the best way to accept payments online and in mobile apps. We handle billions of dollars every year for forward-thinking businesses around the world.

We're investors and mentors at Techstars London, one of the leading accelerator programs in the world. In fact, they're based in our co-working space, Warner Yard!

Thought Machine is building technology to revolutionise banking.

Toucan Box is themed arts and craft box for children between 3 and 6 years of age. It works on a subscription based model with each monthly box containing every ingredient necessary to make several creations. Few mothers have 20 pop sickle sticks in their cupboard, Toucan Box allows easy access and timely access to a variety of arts and craft for kids.

Trouva is the a marketplace for independent bricks and mortar retailers. We show you, in real-time, what fashion and home products are in local shops around you. You can buy items for instant collection or same-day delivery. For retailers, we give them the technology to drive more customers into their shops.

Unmade are changing fashion design and manufacture. By controlling industrial knitting machines in a new way, the company can make a different garment every time.

Our Partners

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We invest into and alongside a number of world class funds to expand our geographical reach and increase our exposure to selected sectors.

Entrepreneur First
Cocoon Capital
Libertus Capital
CRE
Zeroth AI
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Excited to announce Playfair's second fund, investing $32m into seed and pre-seed companies that rethink the way we live and work.

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