We’ve been helping ambitious and exceptional entrepreneurs build brilliant technology businesses since 2013. We’ve backed the founders of more than 60 companies including Mapillary (acq. Facebook), CryptoFacilities (acq. Kraken), Omnipresent, Orca AI, Ravelin, sprout.ai, Thought Machine, Trouva and Vinehealth.
We were founded by an angel and our values drive everything that we do. Like the best angels, we are supportive, passionate investors. Nothing excites us more than working closely with founders to build successful companies.
We invest early and enthusiastically in founding teams around the world, with a focus on the UK. We thrive being a generalist tech fund with the flexibility to look at a broad range of companies. Each member of our team has particular areas of interest and focus.
It’s never too early for a first conversation.
Get to know our founders | Check out our 8 questions with Playfair series | #playfairfamily
Playfair Capital was founded by an angel investor in 2013 and we’ll never lose that Angel DNA. We’re on the founder’s side and that core philosophy runs through everything we do.
We take the passion and excitement of angel investing and combine it with the benefits of a fund – a strong team, the ability to write larger cheques and to follow on. When the decision makers are in the room, exciting things happen.
Founders come to us for more than just capital. We share with them deep and broad experience of operating and scaling businesses, hiring talent and navigating to the next stage of their journey.
We love getting hands on and our fund size is optimised to allow us to spend quality time with each founder. We invest because we share each founder’s passion for their business. We are committed to building that relationship.
Collaboration is a way of life at Playfair. We lead, co-lead and co-invest in deals and strongly believe in the benefits that multiple investors can bring to the table.
We love working with others to drive positive impact in the ecosystem and our local communities, with a particular focus on underrepresented groups such as our female founders initiative.
Our door is always open to discuss working in partnership. It’s never too soon to start talking.
We recognise that one of the best ways to support our founders is to enable them to support each other. That’s why we’ve built a Founders’ Studio at our central London HQ. This is a space purpose-built and for the exclusive use of Playfair founders and their teams to use totally for free.
Heka empowers humans through benefits that are personal, inspiring, and joyful. Every person has unique strengths. And Heka exists to help people find them, and thrive through them. With over 3,000 carefully curated health and wellness experiences, Heka offers a benefit that ticks bucket-lists, not boxes.
Hullabalook put the disco into the ways shoppers discover products on retail websites. Their beautiful, playful product discovery experiences are proven to increase CVR, AOV and Engagement and will make you think that a Retailer's current filters, facets, search and navigation were created in the dark ages.
Ravelin has developed a unique system to tackle the ever-growing problem of CNP (Card-Not-Present) fraud, which accounts for the largest proportion of e-commerce fraud today. The company brings machine learning intelligence to CNP fraud prevention, using real world data to detect fraud patterns unique to each business.
Seldon increases engagement and revenue by providing a smarter personalised user experience. Seldon Cloud helps the world’s leading media and e-commerce companies leverage cutting edge big data technologies, machine learning algorithms, and social data, to provide the most intelligent solution for personalisation, recommendation and targeting.
Trouva is the a marketplace for independent bricks and mortar retailers. We show you, in real-time, what fashion and home products are in local shops around you. You can buy items for instant collection or same-day delivery. For retailers, we give them the technology to drive more customers into their shops.
EUVC #14 - Chris Smith - Playfair Capital
The Impact and Opportunities of COVID-19 on Startups - Chris Smith
Tips for your twenties: How to break into VC - Henrik Wetter-Sanchez
Invested Investor: Keeping your trade secrets - Chris Smith
First-rate tips from two decades of Angel investing - Simon Blakey
Episode 85: The Story of Playfair Capital - Chris Smith
20vc 062: Shaking up London’s VC industry with Fede Pirzio-Biroli, founder @ Playfair Capital
Seedcamp Podcast, Episode 92: Federico Pirzio-Biroli, Founder of Playfair Capital, On the Future of Investing in Africa
We invest into and alongside a number of world class funds to expand our geographical reach and increase our exposure to selected sectors.
Latest News